Monday, December 1, 2008
What is Marketing?
Keeping your current clients content with your service can lead to many great things. The client will continue to buy your products as they have become satisfied and aware of what you are capable of doing for them. "Marketing is managing profitable customer realtionships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow curent customers by delivering satisfaction." ( Kotler, pg. 5)
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