Monday, December 15, 2008
Your Happiness
"Smart targeting helps companies to be more efficient by focusing on the segments that they can satisfy best and most profitably. Targeting also benefits consumers- companies reach specific groups of consumers with others carefully tailored to their needs." (Kotler. Marketing: An Introduction. Ch.6, pg. 183) By doing research we were able to conclude that it is hard for most men to decide on what to cook for a romantic dinner at home. Our cookbook is not like most cookbooks as it offers low-fat meals and pointers on being that sweet and romantic guy you wish you were. Creating a book that will help you with your needs provides us with the comfort of knowing that we have contributed to your happiness.
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