Let's Face It, The Economy is Draining!

With todays economy becoming worse and worse, people are not spending as much money as they used to. Now is the time to value our consumers, by this we also must engage in value marketing. "Value marketing has become the watchword for many marketers. Rather then offering high quality at a high price, or lesser quality at a lesser price, marketers are looking for ways to offer todays more financially cautious buyers greater value- just the right combination of product quality and good service at a fair price." ( Kotler. Marketing: An Introduction. Ch 3. Pg. 78) Understanding that couples would still like to enjoy themselves and live lavishly, we're offering our cookbook at a great price of $19.99. Who says you too can't cook like Bobby Flay or Mario Batali, all it takes is a little guidance, and guidance is what you're going to get!