New to the Market!

"New products are important- to both consumers and the marketers who serve them. "Both consumers and companies love new products," declares a new-product consultant, "consumers because they solve problems and bring variety to their lives, and companies because they are a key source of growth." ( Kotler. Marketing: An Introduction. Ch. 8, pg. 233) Being a new product makes is even more irresistible! Who doesn't want to keep their figure right by cooking low-fat meals, or who doesn't want to create a romantic dinner for their loved one? Why not invest in a book that will take you to that level.