Monday, December 15, 2008
Our Target Market
"A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve."(Kotler. Marketing: An Introduction, Ch. 6, pg. 177) Those who seek easy and exquisite meals deserve to give themselves something to liven up their cooking lives. Since the book not only provides recipes, but it also includes very helpful tips on being romantic.
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