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"A company's employees need to feel that their work is significant and that it contributes to people's lives." ( Kotler. Marketing: An Introdction, Ch. 2 pg. 39) As an employee, one promises to provide their undivided attention to each and every one of their customers. When one experiences great customer service, its hard not to return to the person who had previously helped you. Keeping the customers coming back for more proves that hard work pays off.