Monday, December 1, 2008
Relationships are a must!
In fashion retail, customer service is the number one key to keeping and making new relationships. Making the consumer feel welcomed and promising excellent service will only keep them coming back for more. "Consumers stand in the center. The goal is to create value for customers and build profitable customer relationships." (Kotler, Marketing: An Introduction, Ch. 2 pg. 47)
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“The strategic plan defines the company’s overall mission and objectives (Kotler, pg 47).”
Managing a customer-driven market also includes the plan of the marketing strategy which is the logic by which the business unit hopes to create customer value and achieve profitable customer relationships. The company’s target and decide who they will sell their products to and continue to develop new ways to achieve these types of relationships. Creating and building profitable relationships will satisfy the customer and launch the success of “A Couture Candle Lit Dinner!”
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