"When setting prices, the company also must consider a number of other factors in its external environment. Economic conditions can have a strong impact on the firms pricing strategies. Economic factors such as boom or recession. inflation, and interest rates affecting pricing decisions because they affect both consumer perceptions of the products price and value and the costs of producing a product." (Kotler. Marketing: An Introduction. Ch. 9, pg. 270) We have all come to realize that out economy is in the garbage right now. Jobs are being cut, business are going out, and the market continues to crash. We are all trying to figure out different ways to save money. Whether it is cutting down on shopping, or cutting down on taking trips. One way we thought of conserving money is to cook her a dinner at home, which is way cheaper then taking her out to the most expensive restaurant in the city. Let all learn to conserve, and have fun in our own homes, and our cookbook will be sure to help you accomplish that!
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