Monday, December 15, 2008
Face the Facts...
Let's face it, most men don't know how to be romantic, nonetheless, what to cook for a woman watching what she eats. "The buying process starts with need recognition- the buyer recognizes a problem or need. The need can be triggered by internal stimuli when one of the persons normal needs- hunger, thirst, sex- rises to a level high enough to become a drive." (Kotler, Marketing: An Introduction. Ch. 5, pg. 146) My books purpose is to provide our confused men out there about what food she will love and how to make it a night she won't forget.
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